SuperChargers, Tesla announced recently that they had reached a milestone of 20000 superchargers across the globe.
This is an amazing feat when you consider that they only started their network around 10 years ago. The supercharging network was a revolution when it was first conceived. It gave Tesla a foot up and a head starts to the evolution of the electric car. Without the Supercharging network, Tesla would not be the powerhouse it is today.
Range anxiety as it has been labeled over the years was a consideration that most would have taken for granted in an ICE car. The proliferation of the petrol station has long since passed and people expect it to be available everywhere without issue.
The supercharger network is attempting to address a similar issue. It has certainly achieved this in the USA. Where this becomes an issue for most Tesla owners outside the USA is in countries that don’t have a large footprint of Tesla uptake.
Let’s take my homeland, Australia. I live in a large city that is sprawling and wide, Brisbane Australia. We are a First World country and have access to all the usual amenities that one would expect. We have had a slow uptake of electric vehicles and lag about 5 years behind if not more than the rest of the world when it comes to infrastructure and purchasing.
The main reason for the slow up take includes,
Poor government support for new technology
Little or no incentives
Poor infrastructure within urban areas.
No national emissions target.
Government proposing taxes on EV’s
The supercharging network is dedicated to Tesla but Elon has mentioned in the past that he is open to the idea that other manufacturers can utilize the supercharging network. This may be a best-case scenario, however other companies like Tritium (Australian Owned) and Charge fox, RACQ, and others have attempted to fill the void.
Their infrastructure has been due to demand from the uptake of electric vehicles and understanding that the world is shifting to renewables and sustainability, this includes electric vehicles.
This last year Tesla increased its purchases across the globe and in Australia, the sales went up by a significant magnitude.
So why do we lag behind with the deployment of Superchargers. Obviously, Australia is a small fish and does not seem to be at the forefront of the mind of Tesla and Elon musk when it comes to supportive infrastructure.
If you build it they will come
However, if you build it, they will come. If tesla was going to improve the uptake of vehicles, they need to continue to address the issues that they had in the early days of the USA. Increase the output and distribution of the supercharging network to urban areas. By allowing visibility of the Tesla brand people will start to look at the name and the vehicles and see value where none previously existed.
Superchargers are one part of the puzzle but a big part. In Brisbane, we have 1 supercharger station. This is located in the center of the city. Brisbane covers the same land size as Los Angeles
Currently, in Brisbane, there is one supercharger, In Los Angeles there at 10 – 15. The red icons are the superchargers.
I know tesla is growing at a rate unseen for over 100 years. I am sure the Supercharger network will grow with it but at the moment this is not the case jete in Australia.
Fill the void
On the upside, in any void, someone will fill it. Tritium is making great strides to be that void filling product. Their introduction of superchargers and soon to announce new products only help to address the need. Not only are they versatile as they allow for all-electric cars to charge but they are proactive in looking for new opportunities to make travel less stressful and more of a journey for electric car owners.
Tesla is the gold standard, but tritium and others are making strides to meet them and surpass the expectations.
I look forward to the day that I can own a Tesla, but I also look forward to the day that more people can purchase electric vehicles at a price that grows uptake. If tesla increases the superchargers and other companies like tritium grow the only winner as well as the consumer.
Tesla Full self-driving Beta!!!, It has been once again been an amazing week for tesla. They have outlined a fantastic quarter for Q3 with record profits of 8.7 Billion dollars with an end of the quarter cash position of 14.5 billion dollars This combined with the current construction of Giga factory, Berlin, and Shanghai and Tera Factory Austin underway helps to solidify the positive outlook for the future of the company.
Kudos have to go out to John from “Tesla Owners Silicon Valley” and Raj from “TeslaRaj“ who had the most amazing video showing their first reactions to driving in John’s Model X.
The video was done late at night after the update. The camera angle showed both John and Raj as the car started to drive and navigate itself on the road.
Both were totally blown away with the quality of the BETA and its ability to see around the vehicle and display that on the screen whilst also bringing the real world into view for the cars’ computer vision.
Raj also released another video with more detail the following day during day light house.
Elon recently explained that the release of the FSD Beta is unique in that it did not need the car to be connected to the internet for the FSD to work. Due to the use of the Cameras and sensors around the car once the car had the software it should have the capability to drive itself using the FSD functionality.
This is a very different approach to other full self-driving technology which focuses on high-density mapping, GPS, and other technologies. Tesla has prided itself on using a vision system to manage the complexity of the Full Self Driving development with their camera first approach.
This approach combined with the rewrite that has been designed to use video rather than still images has made an exponential leap forward with the quality and accuracy of the beta that is currently being tested.
John (Tesla Owners Silicon Valley) and Raj (Tesla RAJ) released several videos over the last couple of days showing different cases where the FSD performed exceptionally well.
One particular area of interest for Australians include roundabouts. They demonstrated that the system was able to negotiate the roundabout extremely well.
Since they posted their original video several other Youtube videos have surfaced. Tesla understands the best testers of their systems are the people who drive their cars every day. This use of Beta testing will assist with narrowing down the unusual edge cases that exist to make the system even that more refined.
Challenge Status Quo
I am a little old school when it comes to driving and I enjoy the driving experience. Ownership of a Tesla currently alludes me however I have aspirations to own one someday. I understand why many will find this type of technology confronting as it is challenging the status quo. I for one would enjoy testing this so it becomes the norm into the future.
TESLA Full Self Driving BETA!!!!! Technology is proving that it can do many things with greater efficiency and quality, however, there is always a human element that technology has yet to conquer.
Australian Tesla Prices Drop, however there is still a long way to go.
This week has been a busy week for Tesla. It has also been a fun time for those in the EV community who follow Tesla closely.
A couple of weeks ago I posted a blog talking about “Out of Balance”, in this blog I talked about how I had caught up with a friend who had limited knowledge of the benefits and differences between Internal Combustion Engine(ICE) and Electric Vehicles(EV). We spoke about the vehicles and I gave a balanced view of the EV’s including Tesla’s.
Planted a seed
What I hadn’t realized is that I had planted a seed that had grown over the last couple of weeks. This week I received a surprise that has made me smile. I received a call from my friend Andrew the Optometrist, he said to me “I did something a little crazy this week. “I bought a Model 3.”
To say I was super excited for him and his family is an understatement. I am passionate about Tesla and the EV community and another person to join the fold is just great news. To have someone who you know and have helped to see the electric vehicle in a different light just makes me warm to the soul.
He was very excited about the purchase. He and his family had, since we spoke, looked around at both ICE Vehicles and Electric Vehicles. The decided to take the Model 3 for a Test drive. He said that was the clincher. His wife and kids were sold, and they all fell in love with the Model 3.
Of course, as anybody in the EV community knows, the Test drive cannot be explained it has to be experienced.
They ordered the Black Standard Range Model 3 not long after the Test drive. He explained they liked the black because they have had black cars for years and liked the look. His kids were super excited and they love the idea of putting their bags in the frunk.
It was an incredible feeling to know before this he had not considered an electric vehicle as being an option and after our conversation, he seriously considered it.
Of course, that is not where the week ended.
Rumours had started to float around over the last couple of weeks that a refresh of the Model 3 was upon us. Images of the cars missing chrome trim and a new console had started to surface thanks to Whole Mars Blog, however there had been no official word from Tesla.
Well on Friday afternoon Australian time we understood why they had not said anything. Unannounced, the Tesla website changed.
What a dramatic change it was, not only did it introduce the new console, but it also changed prices in some impressive ways.
Elon announced earlier in the week that the cost of the Model S would be reduced to USD $69420. These numbers seem random but trust me if you have been a tesla fanboy for a while, they make perfect sense.
Any way it was in response to Lucid air releasing their price for the latest vehicle.
This again was a surprise and many people jumped onto this price as it was a good many thousands of dollars savings.
But Elon and tesla were not done there. On Friday afternoon, Australian time, we understood why they had not said anything about the Model 3 changes, Australian Tesla prices drop. Unannounced, the Tesla website changed.
What a dramatic change it was, not only did it introduce the new console that had been rumored it also changed prices in some impressive ways.
On entering the Website, you are presented with the new look Tesla Model 3 Performance with the Uber Turbine Wheels.
Once you then go to the Order page for the Model 3 there are differences across the whole product line.
The Standard Range Aero wheels have been updated which gives the Model 3 a new and sportier look. Included with this refresh is the power trunk, increased range and of course the decrease in price of almost $8000 dollars depending on which state you order from in Australia. With the change to the price the standard range no longer incurs the Luxury Car Tax (LCT) that Australia imposes on imported luxury Vehicles.
The long-range again has a new set of Wheels with an update to the 19” sport wheels. They are very similar to the original Wheels however they have a subtle change that whether functional or not may be polarizing. The changes again included the Power trunk, Increased range, and the price difference of $6000, again depending on the state in Australia. LCT will be incurred.
Insert Image – highlighting changes
Performance Model 3
The performance Model 3 introduced the Uber turbine wheels when the model 3 was first introduced to the world it is wonderful to see them back again and introduced to customers. As with the standard range and Long-range Model 3 the performance also includes the power trunk, increased range and a spectacular drop in price of almost $20000 depending again which state you are buying from in Australia.
Insert Image with changes.
Once again Tesla has not disappointed. The new changes to the Model 3 line up were not just restricted to Australia. The range increase is particularly interesting and possibly indicates that the introduction of a heat pump may have occurred for the Model 3 as it did for the Model Y.
It has been and continues to be a wonderful and exciting experience following Tesla as they continue to lead the EV market with innovation, passion, and a mission that inspires many.
Andrew the Optometrist
When I heard the news of the price drop I instantly messaged Andrew the optometrist. His response made me smile” Woooooooooo Hooooooooo”
It turns out he had ordered at the right time. He and his family saved over $8000 dollars in one night thanks to Tesla. The Model 3 they are to get will be better than it was when they ordered.
Australian Tesla Prices Drop and I am glad to help bring electric vehicle knowledge into more people’s lives. It is truly special when that information is used to make informed decisions. I hope Andrew and his family find great joy in the purchase.
Phantom Braking can it be solved? It seems that in recent years the introduction of the intelligent vehicle has been seen as a victory for the motor vehicle industry.
The introduction provides increased safety and awareness for and around the vehicle. Using sensors, cameras and in some cases Radar or LIDAR to map the world around it the car is able to perform with greater accuracy and capability.
The introduction of sensors to vehicles has been reserved for the higher end of the market, up till now. Due to the prices of these components coming down and technology advancing at an exponential rate the sensors are starting to be more present in less expensive models.
Tesla introduced its first iteration of “Autopilot” several years ago. Since its inception and introduction to the family of Tesla vehicles, Autopilot has been applauded for its ability to manage highway driving with little intervention. Many have reported their fondness of the capability and how it makes long road trips more enjoyable.
As a result of the new capabilities, Tesla has been proud to show that its vehicles with the use of Autopilot have increased the distance collectively between accidents. This fact highlights the increased safety aspects which have been introduced.
However, since the introduction of the self-driving capabilities the issue of Phantom Braking has in parallel been increasing.
Phantom braking occurs when a vehicle being managed by Artificial Intelligence, or autopilot in Tesla’s case, suddenly and abruptly decelerates. This sudden loss in acceleration is unexplained and inconsistent in most cases.
As you probably have determined this puts the driver and passengers in danger including the vehicles around it. The vehicles travelling behind suddenly have to contend with an unexpected slowing of the vehicle in front. These usually occur when the vehicle is travelling at speed. This increases the chances of accidents and injury.
Online there are numerous on social media that state the cause of accidents seems to be attributed to the phantom braking phenomenon.
In the case of Tesla, and if Phantom braking can it be solved, it would seem this is an active problem they are attempting to solve. This week there has been a discussion on twitter regarding this very thing. Elon tweeted regarding the introduction of the new build Full Self Driving (FSD). He was responding to a tweet discussing the WAYMO approach. He mentioned that it would be beta released in a number of weeks.
Elon was kind enough to respond to me on twitter at EV-HQ.com by stating “It should be” he then followed up with some clarification
It is encouraging to see that Tesla is actively working to resolve issues like Phantom braking. What’s important is they are not just waiting for big releases like FSD. It makes sense considering not every driver has FSD as it is an opt-in function.
It would also seem that Elon understands the issues of his company and is actively working to resolve them. His engagement with twitter followers shows he is kind enough to respond to people asking about the latest information.
This twitter response gained momentum over the next couple of days which just highlights the importance this issue has for people.
Phantom braking can it be solved? It would seem that the release of the upcoming software updates that drop regularly has bug fixes to address the phantom braking. The latest release may have some of those fixes but there are still reports that it is occurring.
Let’s hope that phantom braking will become a thing of the past. Let’s hope that the use of “First Principles” can assist to find a solution to the immediate and long-term problem.
Safety has always been at the heart of the Tesla Vehicles. Elon Musk has been very clear on this point. It is up to the manufacturers to make sure that the occupants of their vehicles remain safe and sound for their journey.
It is refreshing to see that Tesla is working to find solutions. Tesla is actively trying to find solutions to issues that have been created by the introduction of information technology devices.
The best advice you can hear if you love your tesla but feel unsure about the use of the autopilot system is to drive the car yourself. enjoy the experience without the use of autopilot or FSD. The cars are incredible to experience and fun to drive.
Tesla week in review post the highs of battery day, Tesla delivered a number of interesting additions to the Tesla almanac. History may judge this to be another step towards Tesla’s ultimate goal of transition to sustainable energy and transport.
A word on Tesla and the future of the Company.
Last week saw one of the most significant steps forward for Tesla and the development of their battery technology. The new and innovative thinking demonstrated by Tesla and their team regarding the use of first principles to rethink the functions of the battery, truly set up Tesla to move into a confident position.
Sandy Munro from Munro & Associates Inc., by his own admission seen thousands of vehicles over his life time and because of this has a unique perspective on the construction, manufacturing and innovation of vehicles.
Munro’s perspective on the battery day and his support for Tesla, is one out of respect for innovative products and support for the companies Goals. His perspective on the Tesla innovations highlighted the fact that Tesla is heading in a direction well ahead of any competition. He is able to provide insights to the technical aspects of the innovations.
The market for Tesla shares after the battery day presentation went down. Analyst thought that Tesla would announce a cheaper vehicle that would be available in the short term. Tesla did in fact announce a new cheaper vehicle which would not be available for several years.
What it does suggest is that analysts don’t have a full understanding of the technology and how to classify tesla as a company. They believe that because Tesla have not produced an affordable vehicle with the battery technology available to use now that the value of the company does not meet their predictions.
Tesla has always highlighted the fact that they are not just a car company or an energy company but a tech company. This difference has been a challenge for analysts as they still continue to place Tesla in the car company field.
China Model 3
This Tesla week in review also saw the introduction to the Made-In-China (MIC) Model 3 LFP or lithium ion battery technology provided by CATL.
“Tesla’s new powertrains are expected to include a cobalt-free lithium iron phosphate (LFP) battery made by Ningde, Fujian-based Contemporary Amperex Technology Co. Ltd.,” Bloomberg News. 1 October 2020, 11:46 am AEST Updated on 1 October 2020, 5:24 pm AEST
This innovation has been met with great excitement by the Chinese. There has been an increase in orders. In conjunction with the new battery technology there has been a price reduction and a significant range increase. The price reduction may have been expected but the range increase was something no one had expected.
The Model 3 range went from 455km to 468kms. With any electric car, range is important and an increase is always welcome. This is helping to drive sales and improve customer experience.
Here in Australia we still have to contend with significantly high prices.
Taxes on imports
Luxury car tax
Lack of manufacturing competition
These have significant impacts on price and ability for the average Australian to enter the electric car market.
With the introduction of the new Model 3 to the Chinese market, there is an opportunity for Australians and those in the southern hemisphere, to have greater access to a more affordable Tesla.
Recently there was a rumor that deliveries from Giga Shanghai to countries like Australia would provide a more affordable Model 3. As shown this week with the introduction of the new Model 3 to the Chinese market this rumour may have some foundation.
A recent article from Tesmanian outlined the increase in shifts within the Giga Shanghai factory. This might indicate a lift in production numbers and possibly an opportunity to export model 3’s to other countries like Australia.
The Model 3 range of 468kms is comparable to current petrol cars of the same size and dimensions that are sold in Australia. With the added benefit of no petrol and reduced rates for electricity, this would make the vehicle quite competitive and compelling.
Battery Day – Tesla, if anyone had any doubt that Tesla is going to be the leader heading into the future of the electric car and power management this week solidified their position.
It is truly incredible the innovation that Tesla continues to deliver. The team at Tesla reviews a part of the market that has been devoid of innovation, they turn it on its head with first principal thinking.
Battery day – Tesla was presented online and a number of lucky investors and followers of Tesla were in attendance and the unique way they socially distanced was very cool.
Elon has spoken a number of times regarding the first principle thinking to reframe a question regarding a current problem.
“The first principle” was conceived by Aristotle to rethink an already existing process and find another way to achieve a better outcome.
First principle thinking guided Tesla to reimagine a better battery for the future of the company.
They broke down the detail into 5 complete sections
Cell Vehicle Integration
Tesla is turning the cell design on its head. They thought long and hard about the fundamentals of what constitutes the cell. The team at Tesla looked at the main features of current cells looking for opportunities to increase energy storage and output.
The introduction of the tabless 4680 cell made of silicon whilst limiting the use of cobalt has led them to achieve an innovative approach. With these changes it can increase the cells range by 16%. This range extension is truly incredible and critical to the uptake of EV’s as we move into the next couple of years.
One of the most surprising elements regarding the cell announcement pertains to the fact that a pilot factory already exists. The fact that cells are already being produced would suggest that this is not just a theory but a revolution and real.
Taking inspiration from printing and bottling factories of yesteryear where the production line does not slow down during the whole process, Tesla has implemented a similar process that allows the cells production to increase accordingly.
Within the production of the cells there are 4 main steps
Major efficiencies can be found within the process of manufacturing battery cells as opposed to the traditional processes.
The use of a “High-Speed Continuous” motion allows for a smaller footprint within factories producing more cells per hour allowing an increase in efficiencies with manufacturing and could produce a 7x improvement with possiblility 10x improvement over time.
Tesla last year purchased Maxwell which had a process for converting dry powder materials and applying that as a film onto the separator in the jelly roll of the battery. Elon explained that since this purchase, they have iterated on the process 4 times and believe that they will achieve greater efficiency by about the sixth iteration. This advancement removes the need for a wet process and thus reduces the size of the factory required exponentially.
These improvements are revolutionary to the production of cells. Once again first principles has delivered a new perspective.
Most companies rely on old solutions where as Tesla as confirmed by Elon will continue to innovate and push the boundaries of what is possible.
Currently Tesla refers to the factories as Gigafactories. As they move forward and transition to the new cell form factor the factories will be referred to Terafactories.
Silicon is considered a fundamental element used in most batteries. Once again Tesla has had to go back to fundamentals and find a way to improve the process of creating better density and usage of the batteries.
When a battery is charged and discharged the movement of lithium across the membrane causes it to crack and become gooey. Overtime this causes the cell to lose the ability to manage the state of charge thus rendering the cell less effective.
Many have tried to rectify this by addressing the symptoms not the cause. The introduction of different binders and support materials have been used to lessen the impact of the heat generated during charging and discharging. This has been met with varying results.
Tesla is attempting to look at the fundamentals of what makes up the anode of the battery and see if they can eliminate cobalt whilst using Silicon in a different way. Raw silicon has been proposed as a possible solution to help with the expansion issue when charged and discharged.
Raw material silicon,
stabilize surface through elastic, non-conducting polymer coasting,
robust network – highly elastic binder and electrode design.
By implementing the above changes to the cell It has been shown to provide a 20% increase in range for vehicles.
A 20% increase in cell range is groundbreaking when dealing with electric vehicles. Distance is king in many cases and this could help to achieve this greater range for the same price. Or alternatively it could mean less cells with same range reducing costs.
A cathode provides structure to the management of lithium ions within the battery cell. Tesla has been experimenting with different cathode types that would allow cells to be more environmentally friendly and increase recyclability.
In the course of their investigations they believe a diverse range of materials will be utilised for different purposes. Tesla will implement different material across their product line to address cost, density and output.
Iron – Low level use
Nickel Manganese – medium level use
High Nickel – used for Long range – Cyber truck and semi
The use of nickel as a main component gives the best dollar per kwh and wh/kg. This combined with removing the cobalt has a number of positive effects
Reduces complexity of the materials
Continues to address the human rights issues with mining
Has a good structure to hold the lithium
Reduction in costs of $/kwh
Again the returned to first principles regarding the manufacturing of the cathode. This lead to an improvement in battery production and thus a cumulative effect upon the percentile shift of costs in the downward trend.
Further to this, lithium is a highly abundant material and is available within many and varied locations. It seems that the collection and processing of the material is able to be achieved within in the USA.
Mining lithium is important way forward for cell production and Tesla has found a way to extract it from clay with the use of Nacl (Salt). The outcome of this leads to highly recyclable cells and materials, that can be easily reconstructed into new cells. This leads to some impressive cost savings.
Cell vehicle production
Elon announced a change to the fundamental design of the Tesla vehicles.
He was inspired by the airline industries innovation when they created a fuel tank as part of the wing which improved capacity and reduced weight. By changing the way the vehicles are constructed to achieve a similar concept Tesla’s vehicles have also had similar outcomes.
This one design change is said to lead to;
10 % in weight reduction
14% range increase opportunity
370 fewer parts
Tesla has shown that it can innovate in areas that most car companies take for granted and follow a standard view of the processes. Tesla chooses to look at the fundamentals and innovate using the first principles thinking regarding anything from the car to the power train to the battery cells and beyond.
The above innovations with cell production, cell development, anode, cathode and vehicle design allow for changes and efficiencies in their own right, but the cumulative effect it has upon the overall price and production helps to drive prices down , safety up and more people in cars everywhere.
This is a monumental step in regard to Tesla’s value as a company and value of the individual vehicles. The impact it will have on the tesla solar and battery storage costs moving into the future will be profound.
Elon highlighted that the realization of this technology will not occur for 1-3 years but the ability to own a tesla in the coming years with a price that is reasonable is extremely exciting.
54% Range increase
56% S/KWH reduction
69% Investment per GWH reduction.
What does this mean for Australia?
I have watched a number of Tesla presentations over the years and this presentation was the most exciting for a number of reasons.
In Australia the prices of tesla vehicle is quite significant for the average person. With a starting price of $74000 a lot of people find this price out of reach.
If Tesla was able to maximise on the 56% reduction in dollars per KWH then the possibility exists that in the future Tesla’s could be priced around $40000 – $ 50000. If this was to transpire then more Australians would be in a position to consider their next car to be electric.
If the new 4680 battery cell is adapted to the home power storage solutions it could assist Australians to increase their ability to maximise their solar panel efficiencies whilst also reducing the cost of electric and charging electric vehicle.
If this is the future in 1-3 years, then I am on board and I would encourage all Australians to investigate electric products.
One more thing….
It would not be a Tesla event if there wasn’t something unexpected. Tesla announced a possibility of a new, smaller sedan with a price range of around $25000 USD.
The Plaid Model S
The Plaid Model S, which has been seen on the Nürburgring, with a tri motor specifications and a 0-60 mph time of 2.1 seconds is now available to be purchased online. this impressive vehicle has a starting price in Australia of $189000.
Battery Day – Tesla has shown what it is capable of and sets a high standard for all to follow. Tesla’s mission will improve the environment and accelerate the transition to a sustainable future. The information provided by Tesla has great potential to realise the possibilities.
Tesla’s philosophy of using first principles to reimagine what battery technologies can be will have positive impacts on the environment for years to come. It’s ability to continually innovate and move their mission forward is inspiring.
Are Australian Tesla’s about to get cheaper? An encouraging report is suggesting that Australian deliveries for Model 3 and Model Y from Tesla, may be delivered from Giga Shanghai towards the end of 2020 beginning of 2021.
It has been a major point of contention, that the prices in Australia are too high for the average person.
The idea of Tesla’s being manufactured and delivered from Giga-shanghai is not a new idea but one that many have requested for a while, my self included.
If the Model 3 and Y are to be sold as a family car, or as the car for the masses, then the price needs to be more affordable, around the $30,000 – $40,000 dollars mark.
This price would give price parity with the average ICE vehicle and allow for natural competition. Currently in Australia costs of Tesla’s are almost double these amounts.
Now of course, part of these cost are taxes both Luxury Car Tax (LCT) and Import tax and every other person who is involved with the delivery tax.
There is a possible change for the delivery of Tesla’s from Giga-Shanghai to the Southern hemisphere, inclusive of Australia, this was reported by Bloomberg and shared by Sawyer Merritt on twitter.
This change in location of manufacturing and delivery increases the chance of a possible price change. That would make the Model 3 and hopefully Model Y see price drops and become more affordable and achievable by the average person in Australia. This would continue to help to support the Tesla Mission.
The news that it may actually be occurring is exciting for Australians looking to make their next purchase an electric car.
The Electric Vehicle Council released a report in August 2019 called the State of Electric Vehicles. This report highlights some of the details relating to the possibility that 53% of people either already own or are thinking about purchasing an electric car as their next vehicle.
Model Y ordering
In Australia the Model Y is yet to be able to be ordered. This is not in line with the Model 3, which was available to be reserved from almost day one of the announcement.
This delay with ordering could be aligned with the decision to ship cars from Giga Shanghai. Giga Shanghai has a number of buildings being constructed currently which have been rumored to be for the Model Y.
These would need to be completed for deliveries of model Y to Australia to occur.
Based on reports the building are close to being finalised which would in turn align with the timeline suggested for Giga Shanghai deliveries to Australia.
Prices in Australia
Are Australian Tesla’s about to get cheaper? EV-HQ in February of this year commented on the prices of Tesla’s in Australia on Twitter and Elon Musk responded with this tweet.
Tesla’s mission of transitioning the world to sustainable energy and transport must at its core be able to be flexible in the execution. The possible change to delivering and manufacturing vehicles for the Southern hemisphere and right-hand drive (RHD) countries is another step towards this achievement.
Opportunities for Fremont
The knock-on effect of a change like this opens the way for reduced reliance on delivering all models of the Tesla fleet globally from Fremont and disperses the deliveries across the network of factories. Thus, building redundancy and stability in manufacturing and deliveries.
It also allows Fremont to start planning for the manufacturing of the Roadster which Elon has mentioned would come out of Fremont factory.
Are Australian Tesla’s about to get cheaper? It is encouraging to see that possible changes may be coming to the way Tesla is progressing their vision and the positive impact it can have on the average person is a win for the individual, and also for the world as we try to fix the issues that we have caused over the last century.
Apple has in recent history been criticized for not being more transparent and open. They pride themselves on privacy, which is good business sense, however it does come with some draw backs.
When you as the customer buy apple products you are open to the opportunities apple provides. Firstly, you have the ability to create an account, once you have the account the following becomes available to you;
Access to the app store
Find my family
Apple TV, Apple TV+
These are mostly software application portals. These days you can get a credit card (USA Only) which locks you into their banking, Apple pay system, where they offer incentives for spending more.
Apple is working to be part of your health management with the apple watch, health app, integration with Medical Record systems like Cerner and aligning with the Mayo Clinic to develop research projects that utilize the customers of the apple products.
This innovation has a lot of positives that benefit many people and make their lives better. It also helps to keep people locked into their ecosystem.
Let’s Imagine for a second
Let’s Imagine that you have been using and integrating with apple products for 10 years and a new company with the newest and greatest product comes along and you want to change!
It is at this point that Eco system lock in becomes real.
Trying to transition all your devices and your information from the last 10 years could prove to be a challenge, not to mention costly.
So why does Tesla need to be cautious?
Tesla is starting to build a singular experience for the amazing technological cars they design and build.
These cars require an account, and they have an inbuilt ecosystem within the vehicles. This is complimented by the phone application that allows you access to your car and account.
Tesla offers an eco-system that is not beholden to just cars either. Their products include solar panels, solar roof’s and Tesla batteries.
Their mission is to transition the world to sustainable energy and in doing so it would be reasonable to consider that this would include realization of new and innovative products.
As any new product is introduced it is another way to get locked into the Tesla Ecosystem.
Tesla has the opportunity to avoid ecosystem lock in and look at the ability for the products to integrate with other systems long term. To bring others along for the journey to a sustainable nonpolluting energy production future.
This is the start of an ecosystem.
Elon Musk is a very smart guy and he has helped to bring some of the brightest minds in the world to Tesla to develop the amazing products we see today. These people have started Tesla down the road of creating an Eco system that is exciting and futuristic.
One of the most interesting parts that highlights the different thinking that Tesla is bringing in the early days that even apple did in the early days of its resurrection.
They are offering the ability for other car companies which may not have the technical know-how of electric cars to utilize their drive chain and batteries.
This is encouraging to see. I would hope that into the future the software systems may also be integrated.
It shows the thinking that is occurring in Tesla that just may indicate that they hopefully are trying to avoid the issues related with Ecosystem lock in.
Tesla is aspirational and is looking to grow and develop a fandom and customer base that keeps coming back for more.
The Tesla community are passionate, sometimes to a fault. They are driven to see the world and the Tesla Mission realized.
This group of passionate people want nothing more than to enjoy their cars, spread the fun and passion they have to the rest of the world and hope that Tesla comes out on top. They profess that once you go electric you will never go back.
This is extremely true for Tesla because they are so far ahead in technology and performance.
Tesla’s ecosystem is growing, and the passionate fans are growing with them. The early adopters have been the vocal few for many years and have continued to share their passions with their family and friends and the rest of the world.
I am an apple fan boy and have been for many years. In my collection of products i own iPhone, iPad, apple TV’s etc. I am a tragic ecosystem lock in having influenced friends and family to buy.
This has been not just because I love their products but also because their operating system just works and is easy to navigate.
Tesla aligns with similar features, they have products of which I do not own any yet, but when I do, I will want to buy more and share that with family and friends.
Both companies have a number of similarities;
Create an account
App helps to manage that account
Applications can be access through the products
Software updates bring new functionality
New products help to improve your lives
At the heart of any company wishing to sell their products Customers are the life blood. Customers are the ones that will make or break you as they will do their talking with their money and their feet.
In the case of Tesla, the customers are their greatest asset. They do a large amount of promotion across social media and they expect a lot from the product.
They are passionate and loud, but they do not go into buying a Tesla blindly, they do their research they understand the products and the company well before purchasing.
Elon Musk is the most vocal CEO of any car company across the globe and with that it allows a unique opportunity for people to engage and influence how the world of Tesla moves forward.
This unique relationship helps to allow the community voice to guide the future of the car company.
This unique relationship can help to avoid the ecosystem lock in with the customer helping to show the way and have a voice at the table.
But ecosystem lock in Is real.
Eco system lock in is real and once a customer purchases all Tesla Products one could argue that they are locked-in to Tesla’s Ecosystem.
One of the main reasons that the customer would consider Tesla first if already part of the Ecosystem is the familiarity of the products.
It is a person’s ability to realize it is easier to connect to an already established eco system than it is to buy new cars, solar panels and batteries. Tesla sells large purchases, it is hard to change your solar panels, car or house battery year to year.
Tesla stands out, and looks to the future
There is, some positive things to look towards that indicate that Tesla is trying not to have a walled garden completely. Recently, Elon Musk said on twitter that they are open to allowing other car companies to use their components from Tesla for their cars, drive train and batteries. In the future it may even be software.
This glimmer of positivity to open the Tesla ecosystem to others is important and should be pursued. It is a positive step towards improving the ability for other companies and products to interface and avoid the eco system lock-in that other companies have become accustomed to.
Tesla has a mission that is greater than the parts of Tesla itself and that shows the true human factor behind why they want to change the world for the better.
If there is to be an ecosystem lock-in then lock in to the ecosystem we live in and help the environment we live in.
People at the end of the day have a choice, they have a chance to decide for themselves.
Eco system lock in is something that could happen to Tesla and the customers. The question is will it? That is yet to be decided.
I hope that the future they wish to achieve, based upon their mission, is the one that we all focus on and use of the technology they produce to help achieve this goal is open for everyone to enjoy.
I would think that the ecosystem supports the goal not the other way around.
This week has seen one of the most thrilling weeks in the Tesla stock price I can remember since taking an interest a number of years ago.
I am a small investor as I don’t have a lot of money to throw at Tesla, but I am an avid fan. This week I have watched in awe at the original people who got on board of the Tesla Train back when the share price was around the $150 mark.
They bought what they could and when they could for many years hoping that one day the vision that Elon Musk kept talking about would come true.
Well this week was that week for many. Most of the people who posted on twitter were just simple average people who put money in and now they find themselves with bigger than expected outcomes.
Some have cashed in and made their lives easier. Other have decided to keep ongoing on the Tesla train and most have taken some and kept some.
I too have had a small amount that has grown with them and in a small way I have enjoyed the ride. Would I have liked to have more invested? Yes of course but like I have said before I am an average guy.
The reality of what Tesla can achieve is always going to be one of my passions not just because of the Stock price but for the amazing technology they produce.
Tesla is just about the split their stock so that the price is lower so that more “retail “investors can get on board. I will take advantage at that time as well and grow my footprint of how much stock I own.
I am truly excited for what is coming down the pipeline and for Tesla going through the roof.
Possible inclusion in S&P
Tesla Battery and Investor day
Release of Model Y to the rest of the Globe including Right Hand drive Countries.
Cyber truck release
Cyber Quad (if this ever happens)
These are just some of what is yet to be realized with Tesla.
I have no doubt that Tesla will continue to innovate and grow their ideas and footprint globally. That is why I am a fan and someone who is loving the ride.
I will in the future own a Tesla so I can share my passion for the cars and brand.
Tesla will continue to be a company that leads the way into the future that as a kid I was always promised.
I cannot wait to see what the stock price does next and how others are rewarded for their passion and support of Tesla. I hope that it goes through the roof.
In the last week we have had a significant pivot in the way Tesla is looking at their future growth. The news which was reported by Tesla themselves outlined the Tesla Stock Split of 1:5.
This stock split is not unprecedented in the world of stocks but for the average person who has not been a shareholder or involved in any company that they held shares for, this is an interesting thing to do.
The BareFoot Investor as part of their strategy, also talk’s about investing to grow wealth over time.
The Tesla stock split is interesting by the fact that it allows those of us who are average people with little ability to spent thousands of dollars on stocks and investing, we now have the opportunity to invest just a couple of hundred dollars and become part of something we have a passion for.
For a lot of people investing in a company that aligns with their values, to help improve the environment and increase the ability for the world to transition to renewables is now reachable.
So, what does 1:5 share split mean?
If you as a shareholder currently with Tesla and you have a full share, then as of the 28th August you will end up owning 5 shares on the 31st August.
The total of those 5 shares will be the same as the original share. For example, if your original share was $1500 before the stock split. After the split you will have 5 shares valued at $300 each, $1500 in total.
So why is this Part 6 Tesla stock split part of the Dave’s journey to owning a Tesla?
The share market is a way to grow wealth so long as you listen to professional advice, and based on your assessment of your own financial position and risks, you proceed with caution while being well informed.
As I have said I am no financial wiz, but this is one-way I can grow wealth to achieve my goals while staying true to my values.
This is an opportunity if you like Tesla( https://www.tesla.com/en_au/ add link ) and you wish to be part of the retail investor environment, want to back a company that aligns with your values on the environment and own a cool car and technological products then look at this opportunity.
If you don’t have the money, then don’t do it!
If you have financial difficulty this will not get you out of trouble.
Look for opportunities that you are happy to accept the risk (loss) on.
Investing is risky and can be fraught with peril if you don’t do your homework.
But for me this is something I have long been working towards and I am going to try and take advantage of the opportunity before me.
I believe Tesla has a long way to go and has road map that doesn’t end with the cyber truck.
I am looking to the future and seeing that I have an opportunity to get one step closer to the end goal of owning a Tesla and helping to assist the world to transition to sustainable energy and transport. That is the ultimate goal.