Apple Car right under our nose !!!!

apple cars
Photo by Andy Wang on Unsplash

Right under our nose

Apple car right under our nose!!!! Last week apple introduced to the world 2 new chips. The M1 Pro and M1 Max. Their introduction was met with great fanfare and excitement. Mostly for those waiting for the new MacBook pros and the upgrade to the Apple silicon.

But what if we saw the introduction of apple’s future move towards the apple car.

M1 pro
Image courtesy of Apple.com
M1 Max
Image courtesy of Apple.com

   

These chips highlighted the development of the M1 chip, released last year, with the M1 chips released last week. Apple has not been idle and have developed some powerful and significant improvements. 

It got me to thinking have we been seeing the apple car development right in front of our eyes. 

Tesla Development

Tesla has demonstrated their inhouse development of chips gave them an edge to bring top to bottom and end to end integration with significant advancements to their vehicles and the FSD package. 

Granted the development of Tesla chips is significantly different to apple but that only makes it more interesting to see the advancement.

Tesla spent a number of years working to develop the chips as shown below.

Tesla chips
 Image Courtesy of Tesla.com

Has apple been doing the same right under our nose? The M1 Chips have made some significant advancements in the configuration and construct of the chips. The performance metrics that apple outlined hint at a highly powerful, low power chip that can manage a large load for extended duration. 

Full self-driving as shown by Tesla utilizes these very things to manage the system on the vehicle and the world around it. 

So, what makes the Apple chips so impressive. 

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M1PRO

M1 Pro details
Image courtesy of Apple.com

Even in apples own words it is “scary fast”.

Interesting choice of words.

But really this is a great example of apples thinking regarding future of computers.

It also gives a better understanding of what they are working on.  Efficiencies in chips that are made in house and integrated top to bottom, end to end. 

Yet why have we not seen the development of apple car and only hearing rumours.

Have they been constrained by the chips of the past? 

Apple car right under our nose!!!! So, the introduction of the Pro chip makes sense to be in Laptops and work towards faster processing. As has been demonstrated by several reviews (Verge cast)

Of course, apple doesn’t stop with one chip they introduced the M1 Max. 

This chip starts to demonstrate the innovation that apple has been working on. Rethinking how a chip could be developed to manage large quantities of data using least amount of power and producing performance off the scale. 

M1 Max 

M1 Max details
Image courtesy of Apple.com

In their own words it is faster than the Pro. 

M1 max chip
Image courtesy of Apple.com
M1 Max chip design
Image courtesy of Apple.com

I believe apple has had to wait for the development of their own silicon to get the power they need to move forward with their Apple car development. It is only now that we are seeing this come to fruition.

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My thoughts

Firstly, let me just say I am not and engineer, digital architect, technical person who trained in any related field to create or construct chips, cars, or other tech devices.

These ideas are simply that just ideas and speculation. 

Full self driving

So, let’s take the M1 Pro and put it in the context of a Full self-driving vehicle. 

The architecture allows for high-speed bandwidth and transfer of data. One might say this is one feature that would be well suited to a full self-driving computer to manage thousands of pieces of data being input to manage the world around a vehicle. 

Apple also outlined the power efficiencies that are made with the introduction of these new chips. This also lends itself to the use in electric power vehicles. 

As Elon Musk has shown at his AI day and Battery Day, it is the incremental improvements that could be combined together that make the difference to the performance of a vehicle.

Both simple examples of Apple chips could be combined with other innovations apple has made over the years to truly build a Full self-driving computer. 

Their incremental advances in chip technology are just one example of their technology prowess. 

Why the MacBook if apple car is the target.

Apple car right under our nose!!!! Now I have made no secret that I am an apple fan boy just as much as a Tesla fan boy. I think competition is a good thing for the EV marketplace and with rumours that apple is working on a car floating around for years now it does make me wonder if there are some truths to those rumours, it has just been timing that has been the issue. 

With these new chips they could ultimately work towards that Full Self driving future. 

Testing the chips in MacBook’s allows for large volume data collection of their performance. 

Tesla so far

It is well known that Tesla currently is leading the world of Self driving vehicles with their proprietary system “Full Self Driving”. They have also continued to develop hardware that supports the FSD future. 

FSD Tesla
Image courtesy Tesla.com

This development has been focused on the vehicles Full self-driving chips that support the functions of the FSD capabilities.  

On top of which they are also rewriting the history of the Vision only system and the utilization of video rendering over still image rendering of object identification. 

At Tesla’s AI day a huge focus of the day was the in-house hardware development of Chips for the DOJO system Tesla’s training program for their increased advancement of the FSD program. 

Dojo
Image courtesy of Tesla.com

The chip design when revealed, surprised many in the computing world with their sheer power and innovative thinking. Utilizing different way of thinking provided new and innovative approaches to chip design and construction. 

Tesla Dojo chip
Image courtesy of Tesla.com

It is no secret that Tesla is looking to make the world safer for drivers with Full Self driving and computer vision. The current view with Autopilot, which again uses a subset of skills to manage driving, has proven that using these tools provide a safer driving experience. 

Even today there are reports of an ex-Tesla employee being recruited by Apple for the purpose of developing their autonomous driving capability. 

Apple has not completely given up on the Apple car and with the introduction of these new chips is working towards and endgame that is yet to be realized. 

All are welcome

Regardless of the innovation by both apple and tesla and many other companies in this space, ultimately the winner is the consumer and the environment. 

So as a fan boy of both companies I look forward to the evolution that is yet to come. 

Dave 

David McCann
David McCann

EV-HQ founder, passionate about sharing the passion for Tesla and Electric Vehicles everywhere.

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Steve is to Elon………….. like Apple is too Tesla………..

 I came across an article this week from Lisa Eadicicco (Feb28,2020,10:40am) from Business Insider writing about Steve Jobs. Steve’s widow Laurene Powell Jobs was discussing a specific quote he had said once, and how people had interpreted it different ways over the years. 

The quote read; 

“At Apple, people are putting in 18-hour days. We attract a different type of person — a person who doesn’t want to wait five or 10 years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a dent in the universe. We are aware that we are doing something significant. We’re here at the beginning of it and we’re able to shape how it goes. Everyone here has the sense that right now is one of those moments when we are influencing the future.”

Steve Jobs 1985

Laurene went on to say that he meant “we are able, each of us, to manipulate the circumstances”.

I have long been an admirer of Steve Jobs and have consumed a lot of information regarding him. This quote gives great insights to the mind of what Apple was trying to achieve in the early 80’s. In understanding the quote and Lauren’s interpretation of what he meant I was instantly drawn to how the correlation between at the time what Apple was doing and the work that has and continues to occur at Tesla today.  

The quote initial sentence of the quote highlighted that people worked for 18 hours a day. Obviously at the time Apple was trying to find its feet and work through challenges. Tesla has also had to find its feet as it has been challenged in the past when electric vehicles were frowned upon and most recently with the model 3 ramp. Tesla employees and Elon Musk himself worked many days with little sleep and long hours to find solutions to problems. This commitment continues to align with the next sentence when referring to the attraction of a different type of person, looking for a unique opportunity to demonstrate their unique skills set and to take a risk on them.  

Elon has always shown he looks for the best of people. Not necessarily the smartest but the best. Problem solvers, passionate about the mission. People who see the world in a different way. People who truly want to make a dent in the universe.

To truly make a dent the people who are hired, as the quote also suggests, need to be aware that what they are doing is something unlike anything anyone has done before, “something significant”. 

Tesla employees have known since the time they have driven in a Tesla, used the Powerwall during a storm when a blackout occurred or had a solar roof fitted to their home that Tesla is unusual, passionate and truly living up to its mission. 

The beginning of something revolutionary is seldom understood until after the time has gone, yet the correlation between what Steve Jobs said and what tesla are doing today would suggest that Tesla new this would be revolutionary as long as the pieces of the puzzle where stitched together. Tesla has delivered on their vision and they continue to be at the forefront of revolutionary steps to changing the face of the transportation industry and delivering on their technologies and mission to transition the world to sustainable energy. 

The quote by Steve Jobs, which he was said back in 1985 perfectly shows the exact ethos that Tesla now demonstrates. The words could just as easily have been said by Elon Musk himself. 

In recent years I have come to believe that following your passion, believing in a mission, and taking some risks can improve the world in which we live. Furthermore, by working to achieve your dreams can give anyone the opportunity to “Make a dent in the universe”. 

Steve jobs and Elon Musk are two people who have proven themselves to be visionaries. They have started from very little, expressed great dreams and strived to meet those dreams head on. Both have delivered and helped to revolutionize many areas of our daily lives. 

To make a dent in the universe it is important to remember one final thing. Whilst making your vision a reality it is important to always consider the people who helped make the dream real. This and only this will make the quote of Steve Jobs truly something worth fighting for so we can all manipulate the circumstances and achieve our dreams. 

Dave 

Written by David McCann 29/2/2020

Offers of sponsorship and collaboration are welcome.

please contact Dave at electricvehicleHQ@gmail.com, on twitter @evhq2 or on the contact page of EV-HQ.com.