EV Community – My People, As Christmas approaches and we, start to join, where we can, together to celebrate a wonderful year of hell and back.
Some of us will celebrate alone due to COVID but we are connected through the world of technology. Those of us who are able to catch up with family will celebrate hopefully will love to see each other again after such a long time.
This year the Electric Vehicle (EV) community evolved in their own right.
At the beginning of 2020 a number of Youtubers and bloggers wrote and vlogged about the year ahead.
No one would have predicted what was to come.
However, we had a wake up and a reality check that allowed us to become more focused on the mission ahead.
COVID focused us on the betterment of our environment due to the lock downs and the ability to see the clear air around the cities.
The community resolved to make sure that others also understood that this clear air could be achieved with the Electric vehicle being introduced.
We love Electric vehicles for a number of reasons
They are cool
In most cases they are S3XY
They have incredible technology
Above all others, they can help to improve our environment.
As a community we talked about the share price of Tesla and the amazing things that Rivian is planning.
Sharing stories of Nikola and its many issues, smoke and mirrors.
Wanting to understand the cybertruck and its functionality, size and where it would be street legal.
Watching in awe of the Full Self Driving Beta(FSD) and the amazing videos the EV community published. Our excitement and desire for this to be ours became more impassioned.
Hard times, Bright Times
Of course, there are tough times and bright times and with all things we stuck together.
We helped out when someone was down, we shared pain and hurt when COVID took a family, friend or colleague from us.
It has been a tough year to understand and to see the possibilities.
The EV community has been a comfort for us, to escape our lives and delve into the possibilities of what the future we all want to see could be.
It is time to be thankful for those that offered kind words, who shared thoughts and gave us reason to think outside of the box.
I am grateful to the community this year. I have interacted with people from Canada, New Zealand, USA, Australia and beyond.
All of these people have been focused on one thing. How can we make the world better than we left it?
Some said it with words and others said it with actions.
Some showed it with images and others showed it with their purchases.
Some helped others to find the path and others shared their thoughts to influence the doubters.
All told it has been a year where the EV community has come together to support each other and share their lives with those who have a passion for all thing’s Electric vehicles.
The EV community is more than any other group of people that I know.
They all in their own unique way brings experience from many and varied back grounds.
They are full of enthusiasm and passion.
They have an infectiousness that is stronger than any disease.
The EV community is the nerd in all of us that is now cool.
The Model 3 refresh is here, rumoured for many months, seen in posts on Twitter, and now finally hitting Australian shores.
Finally, the updated 2021 Model 3 interior/exterior updated features have finally been seen in Brisbane Australia.
In the carpark of the Tesla showroom I found in the car park being readied for delivery the new refreshed 2021 Model 3.
Seeing the new Model 3 refresh up close and personal shows the strides Tesla is taking to make their fleet of vehicles better. The new console looks gorgeous. These cars are stunning. The quality of the cars looks incredible with little no visible issues identified.
The number of Model 3 s being prepared numbered in the 20-30 vehicles. This is encouraging as the popularity and uptake of electric vehicles can only be good for the environment.
Model Y thinking
I had an opportunity to talk to a Tesla representative who was excited for the new refresh.
The representative advised that a lot of the model 3 buyers would have liked to buy the model Y. However they did not want to wait till the end of next year. So they decided to purchase a model 3 with the intention of trading up when the Model Y hits the shores.
I am super excited about this type of thinking as it encourages the uptake of electric vehicles and increases the availability of used Model 3 towards the end of next year.
For those who may be looking to get into a car but cannot afford brand new, this may be the hopeful step they can look forward to.
I was grateful for the opportunity to take some photos of the new vehicles and just want to say thanks to the representative who didn’t mind.
Model 3 refresh images
Below you can see the white on white performance model 3 with the turbine wheels and red calipers. (on the right)
Next to this is an all wheel drive model 3 white on black with the new sports wheels.
Up close the Sport wheels look much better in person.
Lastly there are a large number of standard range model 3 with the new aero wheels.
The chrome delete door handles and trim looks spectacular and a really nice feature to the Model 3 2021 refresh.
Andrew the optometrist.
The Model Refresh is here!!! After seeing the vehicles I texted Andrew the optometrist. I explained that the new vehicles had arrived at Tesla in Brisbane. He advised me he is picking up his car this week. I am super excited for him.
It is amazing to me that we live in an age when technology and beautiful design are merging to deliver incredible products that can make the world a better place to live.
With the Model 3 refresh I know that Tesla is moving in the right direction.
I just hope that these vehicles become more prevalent and available to the average person and allow more electric vehicles onto the roads.
At the time I commented that it looked like new charging stations. However, there were only cables extruding from the concrete. There was no signage that indicated the exact purpose of the construction. Recently they were confirmed to be new charging stations.
The shopping center where they are located is close to a main thoroughfare called the Gateway Arterial Road. In close proximity to the Brisbane airport this will Ride share drivers to charge and stay available more often.
This introduction to the Queensland EV network is an encouraging sign. This is a positive step as opposed to southern state’s taxes. Mark Bailey MP when opening the chargers was asked about the tax. He highlighted that the timing was more of an issue than the tax its self.
The introduction and promotion of the new charging stations is a sure sign that Queensland’s priorities are to grow the uptake of Electric vehicles not hinder them.
Tritium Charging platform
Tritium recently introduced their new platform for Charging stations recently. This introduction occurred in Brisbane Australia and outlined a new EV charger that has the capacity to flex its capacity of how many vehicles can be charged over the long term, thus increasing the viability of charging stations.
This introduction in Brisbane is again an encouraging sign that Queensland is looking to the future of transportation and is supporting a growing industry.
Queensland is looking to the future
I recently wrote about Springfield lakes and their vision for a future city. If Queensland Government was to introduce a tax, not only would it hinder the future city, it would also be counter intuitive to the owners of EVs, Tritium’s new platform and to the comments of Mark Bailey MP.
Queensland has been a big supporter of the Electric highway from Cairns down to the border and beyond. This highway over the coming years will hopefully grow to include a greater range.
So is Western Australia
It is encouraging to see Western Australia announce a similar highway down the west coast of Australia today.
The future is about increasing the ability for the EV drivers to charge and to have the confidence to drive distance like they do with today’s ICE vehicles.
Last week the future was looking like taxes may delay the transition to electrification, this week I am encourages to see the future looking brighter by the day.
Australian Tesla Prices Drop, however there is still a long way to go.
This week has been a busy week for Tesla. It has also been a fun time for those in the EV community who follow Tesla closely.
A couple of weeks ago I posted a blog talking about “Out of Balance”, in this blog I talked about how I had caught up with a friend who had limited knowledge of the benefits and differences between Internal Combustion Engine(ICE) and Electric Vehicles(EV). We spoke about the vehicles and I gave a balanced view of the EV’s including Tesla’s.
Planted a seed
What I hadn’t realized is that I had planted a seed that had grown over the last couple of weeks. This week I received a surprise that has made me smile. I received a call from my friend Andrew the Optometrist, he said to me “I did something a little crazy this week. “I bought a Model 3.”
To say I was super excited for him and his family is an understatement. I am passionate about Tesla and the EV community and another person to join the fold is just great news. To have someone who you know and have helped to see the electric vehicle in a different light just makes me warm to the soul.
He was very excited about the purchase. He and his family had, since we spoke, looked around at both ICE Vehicles and Electric Vehicles. The decided to take the Model 3 for a Test drive. He said that was the clincher. His wife and kids were sold, and they all fell in love with the Model 3.
Of course, as anybody in the EV community knows, the Test drive cannot be explained it has to be experienced.
They ordered the Black Standard Range Model 3 not long after the Test drive. He explained they liked the black because they have had black cars for years and liked the look. His kids were super excited and they love the idea of putting their bags in the frunk.
It was an incredible feeling to know before this he had not considered an electric vehicle as being an option and after our conversation, he seriously considered it.
Of course, that is not where the week ended.
Rumours had started to float around over the last couple of weeks that a refresh of the Model 3 was upon us. Images of the cars missing chrome trim and a new console had started to surface thanks to Whole Mars Blog, however there had been no official word from Tesla.
Well on Friday afternoon Australian time we understood why they had not said anything. Unannounced, the Tesla website changed.
What a dramatic change it was, not only did it introduce the new console, but it also changed prices in some impressive ways.
Elon announced earlier in the week that the cost of the Model S would be reduced to USD $69420. These numbers seem random but trust me if you have been a tesla fanboy for a while, they make perfect sense.
Any way it was in response to Lucid air releasing their price for the latest vehicle.
This again was a surprise and many people jumped onto this price as it was a good many thousands of dollars savings.
But Elon and tesla were not done there. On Friday afternoon, Australian time, we understood why they had not said anything about the Model 3 changes, Australian Tesla prices drop. Unannounced, the Tesla website changed.
What a dramatic change it was, not only did it introduce the new console that had been rumored it also changed prices in some impressive ways.
On entering the Website, you are presented with the new look Tesla Model 3 Performance with the Uber Turbine Wheels.
Once you then go to the Order page for the Model 3 there are differences across the whole product line.
The Standard Range Aero wheels have been updated which gives the Model 3 a new and sportier look. Included with this refresh is the power trunk, increased range and of course the decrease in price of almost $8000 dollars depending on which state you order from in Australia. With the change to the price the standard range no longer incurs the Luxury Car Tax (LCT) that Australia imposes on imported luxury Vehicles.
The long-range again has a new set of Wheels with an update to the 19” sport wheels. They are very similar to the original Wheels however they have a subtle change that whether functional or not may be polarizing. The changes again included the Power trunk, Increased range, and the price difference of $6000, again depending on the state in Australia. LCT will be incurred.
Insert Image – highlighting changes
Performance Model 3
The performance Model 3 introduced the Uber turbine wheels when the model 3 was first introduced to the world it is wonderful to see them back again and introduced to customers. As with the standard range and Long-range Model 3 the performance also includes the power trunk, increased range and a spectacular drop in price of almost $20000 depending again which state you are buying from in Australia.
Insert Image with changes.
Once again Tesla has not disappointed. The new changes to the Model 3 line up were not just restricted to Australia. The range increase is particularly interesting and possibly indicates that the introduction of a heat pump may have occurred for the Model 3 as it did for the Model Y.
It has been and continues to be a wonderful and exciting experience following Tesla as they continue to lead the EV market with innovation, passion, and a mission that inspires many.
Andrew the Optometrist
When I heard the news of the price drop I instantly messaged Andrew the optometrist. His response made me smile” Woooooooooo Hooooooooo”
It turns out he had ordered at the right time. He and his family saved over $8000 dollars in one night thanks to Tesla. The Model 3 they are to get will be better than it was when they ordered.
Australian Tesla Prices Drop and I am glad to help bring electric vehicle knowledge into more people’s lives. It is truly special when that information is used to make informed decisions. I hope Andrew and his family find great joy in the purchase.
Apple has in recent history been criticized for not being more transparent and open. They pride themselves on privacy, which is good business sense, however it does come with some draw backs.
When you as the customer buy apple products you are open to the opportunities apple provides. Firstly, you have the ability to create an account, once you have the account the following becomes available to you;
Access to the app store
Find my family
Apple TV, Apple TV+
These are mostly software application portals. These days you can get a credit card (USA Only) which locks you into their banking, Apple pay system, where they offer incentives for spending more.
Apple is working to be part of your health management with the apple watch, health app, integration with Medical Record systems like Cerner and aligning with the Mayo Clinic to develop research projects that utilize the customers of the apple products.
This innovation has a lot of positives that benefit many people and make their lives better. It also helps to keep people locked into their ecosystem.
Let’s Imagine for a second
Let’s Imagine that you have been using and integrating with apple products for 10 years and a new company with the newest and greatest product comes along and you want to change!
It is at this point that Eco system lock in becomes real.
Trying to transition all your devices and your information from the last 10 years could prove to be a challenge, not to mention costly.
So why does Tesla need to be cautious?
Tesla is starting to build a singular experience for the amazing technological cars they design and build.
These cars require an account, and they have an inbuilt ecosystem within the vehicles. This is complimented by the phone application that allows you access to your car and account.
Tesla offers an eco-system that is not beholden to just cars either. Their products include solar panels, solar roof’s and Tesla batteries.
Their mission is to transition the world to sustainable energy and in doing so it would be reasonable to consider that this would include realization of new and innovative products.
As any new product is introduced it is another way to get locked into the Tesla Ecosystem.
Tesla has the opportunity to avoid ecosystem lock in and look at the ability for the products to integrate with other systems long term. To bring others along for the journey to a sustainable nonpolluting energy production future.
This is the start of an ecosystem.
Elon Musk is a very smart guy and he has helped to bring some of the brightest minds in the world to Tesla to develop the amazing products we see today. These people have started Tesla down the road of creating an Eco system that is exciting and futuristic.
One of the most interesting parts that highlights the different thinking that Tesla is bringing in the early days that even apple did in the early days of its resurrection.
They are offering the ability for other car companies which may not have the technical know-how of electric cars to utilize their drive chain and batteries.
This is encouraging to see. I would hope that into the future the software systems may also be integrated.
It shows the thinking that is occurring in Tesla that just may indicate that they hopefully are trying to avoid the issues related with Ecosystem lock in.
Tesla is aspirational and is looking to grow and develop a fandom and customer base that keeps coming back for more.
The Tesla community are passionate, sometimes to a fault. They are driven to see the world and the Tesla Mission realized.
This group of passionate people want nothing more than to enjoy their cars, spread the fun and passion they have to the rest of the world and hope that Tesla comes out on top. They profess that once you go electric you will never go back.
This is extremely true for Tesla because they are so far ahead in technology and performance.
Tesla’s ecosystem is growing, and the passionate fans are growing with them. The early adopters have been the vocal few for many years and have continued to share their passions with their family and friends and the rest of the world.
I am an apple fan boy and have been for many years. In my collection of products i own iPhone, iPad, apple TV’s etc. I am a tragic ecosystem lock in having influenced friends and family to buy.
This has been not just because I love their products but also because their operating system just works and is easy to navigate.
Tesla aligns with similar features, they have products of which I do not own any yet, but when I do, I will want to buy more and share that with family and friends.
Both companies have a number of similarities;
Create an account
App helps to manage that account
Applications can be access through the products
Software updates bring new functionality
New products help to improve your lives
At the heart of any company wishing to sell their products Customers are the life blood. Customers are the ones that will make or break you as they will do their talking with their money and their feet.
In the case of Tesla, the customers are their greatest asset. They do a large amount of promotion across social media and they expect a lot from the product.
They are passionate and loud, but they do not go into buying a Tesla blindly, they do their research they understand the products and the company well before purchasing.
Elon Musk is the most vocal CEO of any car company across the globe and with that it allows a unique opportunity for people to engage and influence how the world of Tesla moves forward.
This unique relationship helps to allow the community voice to guide the future of the car company.
This unique relationship can help to avoid the ecosystem lock in with the customer helping to show the way and have a voice at the table.
But ecosystem lock in Is real.
Eco system lock in is real and once a customer purchases all Tesla Products one could argue that they are locked-in to Tesla’s Ecosystem.
One of the main reasons that the customer would consider Tesla first if already part of the Ecosystem is the familiarity of the products.
It is a person’s ability to realize it is easier to connect to an already established eco system than it is to buy new cars, solar panels and batteries. Tesla sells large purchases, it is hard to change your solar panels, car or house battery year to year.
Tesla stands out, and looks to the future
There is, some positive things to look towards that indicate that Tesla is trying not to have a walled garden completely. Recently, Elon Musk said on twitter that they are open to allowing other car companies to use their components from Tesla for their cars, drive train and batteries. In the future it may even be software.
This glimmer of positivity to open the Tesla ecosystem to others is important and should be pursued. It is a positive step towards improving the ability for other companies and products to interface and avoid the eco system lock-in that other companies have become accustomed to.
Tesla has a mission that is greater than the parts of Tesla itself and that shows the true human factor behind why they want to change the world for the better.
If there is to be an ecosystem lock-in then lock in to the ecosystem we live in and help the environment we live in.
People at the end of the day have a choice, they have a chance to decide for themselves.
Eco system lock in is something that could happen to Tesla and the customers. The question is will it? That is yet to be decided.
I hope that the future they wish to achieve, based upon their mission, is the one that we all focus on and use of the technology they produce to help achieve this goal is open for everyone to enjoy.
I would think that the ecosystem supports the goal not the other way around.
The long road, each car we drive has an impact upon our souls.
As a young man I would dream of driving cars through rough terrain and battling against wind rain and hail. I would be making some amazing jumps and maneuvers that made me the best driver in the world. I was 5 after all.
My imagination ran a little wild when I was 5 going on 25 but man it was fun imagining the ultimate machine. Of course, I have never owned was is considered an ultimate machine but at least I can still imagine.
I have always liked cars and when I was young it was any car that my dad would point out. These days those cars are considered classics or bombs, depending on their condition. But to me they are the cars of my childhood and they left a mark.
My dad drove many cars over the years. But the most interesting and awesome of these cars came in a small package.
A classic 1975 Mini – brown. My dad had this car for many years, and he drove it into the ground. This car was always fun to be in. It was low to the ground, went superfast and had some interesting interior.
It was a work horse of a car, but it was lots of fun and my dad loved it.
At 5 years old any car was fast, and the interior was interesting because it had very little in it other than an am radio and a gear stick that came up from the floor. The seats were vinyl and the boot opened down.
This brown mini was the first of 2 mini’s my dad owned. He also spoke of the VW beetle he owned and how it was the best car he owned. I don’t remember the beetle, but my dad has talked on and off about it over the years.
These cars had good memories for my dad and because of his impressions and love for the cars it influenced my car passions.
My Dad allowed me to take over the second mini as my first car and I can tell you that it was a fantastic car.
All cars have their quirks and this mini was no different. But the fun, stories and quirks made the experience all the better.
Hanging out with friends who also drove mini’s and the good times we had catching up because of these cars made the experience leave impressions on my soul.
When driving the mini I was close to the ground and could feel and hear every bump and roll of the car. It was small, comfortable and just downright fun.
The long road calls back to the long road taken to get to where I am today but to the long road to own a car that makes me feel the way I did when I first owned the Mini.
Feeding the Soul
I have test driven a Tesla model 3 and I can say without any doubt the model 3 reminds me of the original mini. Minimal interior, power when you need it and not much else. It reminds me of the passion I have for cars and the fun that I had in my early 20’s.
To say that cars leave an impression on your future decisions by taking you back to your youth is totally true.
I loved the mini, and when I finally can own a Tesla, I too will love being taken back to my younger years to that feeling of passion, fun and exuberance.
I hope I too can have the same influence and impact for my son when he starts to learn how to drive.
Since Tesla released their first car, the Roadster, they have been driven by the mission to transition the world to sustainable transportation and energy. This thinking bought with it a fresh set of ideals for the motor industry.
Traditional vehicle manufacturers have had little response to a fledgling electric car company and only in the last couple of years have they realized that Tesla is the future.
In the last 10 years that lack of interest has turned into a vested interest as Tesla starts to make waves and profits from their electric vehicles.
The Tesla way of thinking is very much like a tech company not a vehicle company, this is the number one reason traditional car companies don’t understand their success.
Secondly, they don’t follow the standard approach to selling, development, car upgrades and so on.
Traditional car companies are slow to iterate, they plan for changes to make to the next model of the car, Tesla makes changes to cars when the change makes sense not for the next model.
Tesla has a good foot hold on software development, they implement software changes regularly. Traditional car makers, if they do have technology in the car is hard to understand and does not seem to add improvements to the user interface.
These are just a couple of examples why the car of the future is knocking on the door of history to bring a fresh change to an industry in need of a new perspectives.
Tesla vs Traditional – who wins?
Tesla is an electric car company, their cars don’t use fossil fuels or produce any toxins. They use electricity from batteries located in the floor of the vehicles that can be charged and recharged thousands of times.
Tesla vs traditional is a clear win for Tesla.
They are the new breed of vehicles on the road and they will continue to lead the way to the future.
They have had a profound impact on the car market with many more new and traditional companies driving towards the electrification of the vehicle industry.
I recently wrote about the evolving face of the electric car market and the changes that are coming.
If nothing else the future will be bright, will be clean and will improve the air we breathe. Now that’s a future I want for my kids, Don’t you?
The EV industry is evolving. Electric vehicles have started to become more mainstream. This has been much more apparent in recent weeks with the introduction of the new electric vehicles from car manufacturers.
Nissan showed the world their new vehicle the ariya. This is a SUV cross over vehicle designed to compete with the likes of the Model Y.
It is fair to say that they have the best opportunity to step up as they have had previous success with the original Nissan leaf and more recently with the New Nissan leaf.
China has also been rolling out new products to the market in the last couple of weeks Lucid motors, Xpeng and a flurry of others have all introduced vehicles to the market.
The EV industry is evolving which is why 2020 was always going to be the year of the electric vehicle.
In 2018 there were a number of car companies that introduced their idea of what the electric vehicle could be. The concept electric vehicles were futuristic and feature rich.
It was the beginning of the evolution of the motor vehicle and a push into the future of transportation.
A pivitol change year for the car industry.
As it turns out it was to be a change year for more than the car industry. However the rise of the corona virus ( COVID_19 ) put a fly in the ointment.
2020, Not what we expected
With the isolation and social distancing that occurred a lot of people and products were put on the back burner.
Some companies have been able to release their products and adapt to the changing environment whilst others have been delayed.
Suppliers were not able to supply the key components of the new cars as they too were impacted.
It is difficult to build a car when you are reliant on other manufacturers to deliver components for your cars.
One of the car manufacturers that has not been as challenged has been Tesla. Yes, they had to shut down and Yes, they had to abide by social distancing rules but they have adapted and risen to the challenge.
One key part of their success has been their use of robotics and also good management of the environment their staff were returning to.
The factory has continued to deliver cars over the second quarter of the year which surprised everyone as the outcomes of deliveries where larger than expected.
Even though we as a global society have had to change how we think, live and work in the last 6 months I believe this is only going to make us more resilient, resourceful and conscious of the outcomes, of our actions and our ability to see the possibilities in what we can do to make our lives and the future a better place to be.
Tesla’s Full Potential. In 1999 Shazam was born. A company that developed the most advanced music recognition technology. Just like Tesla they faced many financial challenges, many hurdles that most new companies growing rapidly encounter. Shazam was ahead of its time and was yet to fulfil its full potential.
As the iPhone and the App store were introduced Shazam came into its own. Its potential was about to be realised with the Shazam application deployed to millions of people world wide.
This launched Shazam to the world and even today they continue to develop and grow and thrive in a world that wasn’t ready for it.
Tesla has yet to realise its potential as its technologies are ahead of their time. It has grown and developed new and emerging technologies that should realise Tesla’s full potential.
These developments have helped Tesla to bring to the market innovations that inspired imagination.
Tesla future potential
Whilst reading the story of Shazam, written by Daniel Newnham, it occurred to me that there was a unique similarity between the two companies. They both developed technologies that were yet to realise their full potential. Their leader was passionate and driven to deliver the best product possible.
Tesla has great potential to lead into the next decade and beyond with new and exciting innovative products.
It is important that the company display a number of features that will help them continue to realise their full potential;
Emerging innovative ideas.
A Mission that identifies unique qualities
A leader that drives a vision
Passion for the current and future projects
Customers that are passionate
Tesla has all this in spades. They have a lineup of vehicles that have gone beyond what most people believed possible with an electric car and they continually innovate these ideas all the time.
They have branched off to include other streams of innovative ideas like the Tesla solar roof and mega battery storage systems.
Just as Shazam released a music recognition technology that was ahead of its time so to has tesla with the release of autopilot and Full Self Driving.
Autopilot and Full Self Driving
The introduction of Autopilot was the first step in the full realization of Full Self driving. It allowed drivers to have their car drive them on highways with little intervention. It was a revelation for long road trips.
This led to the development of the Full Self driving technologies which is slowly coming to be a reality.
This technology was ahead of its time as no other car could drive itself around corner, on and off interchanges and stop at stop signs and traffic lights.
Tesla has been driven the last couple of years with their passion to realize level 5 full self-driving capability.
Tesla, just like Shazam developed and grew technology beyond its years.
Let’s hope that Tesla and the vision that Elon Musk and his Tesla team have will continue to drive innovation into the future realising Tesla’s full potential.
One person one dream one vision one drive. In just under a week’s time an event unseen for over 10 years will take place. American astronauts will take to the skies heading towards the stars aboard a rocket developed and built in America by engineers from Space X.
A journey that few thought would have been possible had it not been for one vision, one passion, one drive and sheer will.
Tesla, Space X, Boring company and neurolink would not have been possible without a person who was passionate about the future and the possibilities is could provide.
Of course, Elon Musk is not the only person with dreams and passion. Others have had ingenious ideas that have become iconic. The Dyson vacuum was a simple idea that has grown into being a worldwide phenomenon.
Sir James Dyson
Sir James Dyson, the inventor of the Dyson vacuum cleaner had a vision, a passion and a drive. It allowed him to create a vacuum cleaner that is more powerful, smaller with greater functionality than its competitors.
He had an idea, just like Elon Musk, to change something that was inefficient, noisy, messy and had not changed for decades.
Dyson the company has for the last 20 plus years developed their ideas into the products we see today. One of the key features of a Dyson vacuum cleaner is the lithium ion battery.
Dyson has been developing his battery tech significantly in recent years increasing the power output whilst continuing to reduce the size and weight of the products. These lead to reduction in size, weight with the ability to run for longer periods of time.
These innovations lead the Dyson team to look and see opportunities in other fields innovation.
This last week Liam Murphy from Car advice wrote about Dyson’s foray into the electric car industry.
It was revealed that Dyson started development of the vehicle nicknamed ‘N526’ in 2017. Since then his engineers have developed a fully working prototype with great range, power and torque. He has spent millions working out all aspects of a car.
However, as the articles explains Sir James Dyson got to a point where he decided that the cost of electric vehicle to produce would not be practical for the people to buy.
One person one dream one vision one drive these are the things that make a person passionate about creating something they have dreamed about for years. Something that would make the world a better place and help to inspire and thus improve the world. Unfortunately, there is also the counter to these, more money, more time, more competition and the most important, reality.
Sir James Dyson developed with his team a beautiful vehicle that quite easily would have sold millions to the world. Unfortunately, electric cars are expensive to build from scratch. They take a lot of time to develop and there is increasing competition in the world that are clearly a long way ahead. Reality usually kicks in at this point and a reassessment of the development needs to occur.
This is obviously what Dyson felt was needed and he had to make a hard decision.
A dream is something we strive for, something we are wanting more than anything, something that makes us grow and become greater than just ourselves. It sometimes takes on a path all its own. Unfortunately, for Sir James Dyson his vision became a reality, but the expense cut it short.
I am sure this is not the last we will hear of Dyson within the electric vehicle arena. I am sure he will let his discoveries and ideas become more than the sum of the part by hopefully supplying batteries to others.
It is inspiring to see people who you don’t expect enter the fields of electric vehicles and challenge the status quo, bring fresh ideas and move the industry into the future.
All it takes is One person, one dream, one vision, one drive.