Tesla drops the Australian price again. 6 months after the last price adjustment Tesla has delivered another drop in price.
Unexpected, or was it?
Since the beginning of the year, many from the Tesla Australian community have felt a price drop would occur in the first quarter.
The introduction of the new Model 3 deliveries coming from China helped to drive this belief.
I was lucky enough, back in January, to spot, in the Tesla store online, that the new Model 3 had the updated newly designed interior being manufactured in China.
So many have felt that a price adjustment was inevitable.
That price adjustment happened early Saturday morning 17th April 2021 Australian time.
Model 3’s price dropped between approximately $4000 to $7000 AUD depending on the Model 3 purchased and the date purchased.
Tesla working to the mission
This price reduction once again proves that Tesla is trying very hard to help as many people as possible transition to sustainable transportation.
The goal of owning an EV continues to be a struggle for most average people. Prices of electric vehicles is considerably higher than ICE vehicles. Currently it is possible to purchase two ICE vehicles for the price of a Tesla model 3.
It is this disparity with prices that is still proving a barrier to the mass uptake in Australia.
If the Australian government both federal and state were serious about the uptake of electric vehicles in Australia they would introduce incentives that would help to increase their uptake.
Climate Change
Climate change is the pandemic that most people ignore because they believe that it won’t happen to them. They cannot do anything to make a difference. That is where they are wrong and governments have a responsibility to help.
Tesla continues to strive to meet their mission of transitioning the world to sustainable energy, including transportation. This continues to motivate and drive Tesla to improve their products and their prices, to make them more attainable for the general public.
This is certainly the case in the USA with a considerable uptake of Tesla products in both energy and transport. It is this passion to make a positive impact upon the environment and help turn around the catastrophic impact we, as humans, have made to the environment.
Change is hard, resistance is futile, we are NOT the borg.
All change takes time and is resisted by those that have a vested interest in the old technologies. Motivation like this is generally driven by money.
However, with new ideas comes, new opportunities. Opportunities that are finally being understood by countries in the northern hemisphere.
Not only that, but our closest neighbour, NewZealand, has also started the journey to make electrification more prominent in the minds of the citizens and help to increase the uptake of EVs as a priority.
Australian political leaders who work in the Australian Federal Government are stuck in the past. The perception is that they are not looking to the future.
So to see companies like Tesla try to make a difference to the average person by adjusting prices in a downward direction helps to keep pressure on governments to make change. It also helps continue to get more and more people into the electric vehicles market.
Prices drop
Model 3 price adjusted
Once again it is brilliant to see a price reduction.
The below image is of Tesla ordering page for Model 3. this is to compare prices from January.
Currently the prices show as follows on Tesla.com. 4000 AUD price reduction is a nice price drop and hopefully will get more uptake of the vehicles.
The Long Range and Performance models also received price reduction.
Long Range
Performance.
The colour choices continue to remain at the same price with Solid Black, Midnight Silver Metallic and Deep Blue Metallic remaining at 1500 AUD and Red Multi-Coat at 2900 AUD.
The wheels continue to remain at the same price of 2200 AUD for the 19” Sports Wheels which are selectable for the Standard Range Plus and the Long Range Model 3.
Performance Model 3 retains the 20” Überturbine Wheels.
Tesla continues to improve on price, range and perception. They continue to push the industry kicking and screaming towards a better future. The only thing in Australia holding them back is the federal governments policies that are stuck in the past.
Dave