Tesla vs Traditional, there has been an ongoing worldwide discussion that highlights the challenges faced when talking about a transition away from fossil fuels to a world of renewables
Traditional automakers have for many years-built empires upon the use of fossil fuels and the development of petrol-powered motor vehicles.
During the many years they have developed technologies to enhance the speed and drivability of the vehicles.
Enhancements with the management of exhaust pollutants have been developed over the years as growing environmental questions have accelerated.
But at no time was there ever a motivation to seriously look at alternatives to fossil fuel to power motor vehicles. Focus instead was still on how to reduce emissions.
Volkswagen were found to have rigged their emissions results. They provided vehicles to the emissions testing team that were designed to pass the tests.
What this allowed them to do was sell more vehicles over many years until they were found out.
The Tesla Effect
Since Tesla released their first car, the Roadster, they have been driven by the mission to transition the world to sustainable transportation and energy. This thinking bought with it a fresh set of ideals for the motor industry.
Traditional vehicle manufacturers have had little response to a fledgling electric car company and only in the last couple of years have they realized that Tesla is the future.
In the last 10 years that lack of interest has turned into a vested interest as Tesla starts to make waves and profits from their electric vehicles.
The Tesla way of thinking is very much like a tech company not a vehicle company, this is the number one reason traditional car companies don’t understand their success.
Secondly, they don’t follow the standard approach to selling, development, car upgrades and so on.
Traditional car companies are slow to iterate, they plan for changes to make to the next model of the car, Tesla makes changes to cars when the change makes sense not for the next model.
Tesla has a good foot hold on software development, they implement software changes regularly. Traditional car makers, if they do have technology in the car is hard to understand and does not seem to add improvements to the user interface.
These are just a couple of examples why the car of the future is knocking on the door of history to bring a fresh change to an industry in need of a new perspectives.
Tesla vs Traditional – who wins?
Tesla is an electric car company, their cars don’t use fossil fuels or produce any toxins. They use electricity from batteries located in the floor of the vehicles that can be charged and recharged thousands of times.
Tesla vs traditional is a clear win for Tesla.
They are the new breed of vehicles on the road and they will continue to lead the way to the future.
They have had a profound impact on the car market with many more new and traditional companies driving towards the electrification of the vehicle industry.
I recently wrote about the evolving face of the electric car market and the changes that are coming.
If nothing else the future will be bright, will be clean and will improve the air we breathe. Now that’s a future I want for my kids, Don’t you?