Elon Musk and Tesla this week lived up to expectation and again helped out Australians and New Zealanders with the dropping of the price of the connectivity to Tesla’s. It got me to thinking about my dreams of owning a Tesla in Australia and how they still seem out of reach 2 years after the Model 3, the car for the masses, was released. Are peoples dreams of owning a Tesla out of reach for Australian’s?

The reduction in connectivity seems a small thing and normally it wouldn’t be significant, but the reduction was approx. 40%. Such an amazing and gracious act.

However, over the last couple of years, we in Australia and by extension New Zealand, haven’t had a lot to celebrate when it comes to the price of electric vehicles as prices are way out of reach for your average person. 

I am not wealthy and in some cases I live from pay check to pay check due to the increase in living expenses over the last 10 years. Studying hard for many years has allowed me to have have a reliable job. I have a loving family and I want to look out for them as much as I can. This includes protecting them when they are driving to work or school. 

About 4-5 years ago I, like thousands before me, scrolled through YouTube looking for something to occupy my interest and I came across a video talking about Tesla. I had not heard about Tesla, the mission or a guy named Elon Musk. What I saw was a car that was truly amazing, revolutionary, and above all it was considered the safest car on the road. 

Up until this time I had not really been aware of the new evolution of the electric car and a person called Elon Musk. 

Since then, until now, I have been a kid in a candy store absorbing all the information I can and gaining a greater understanding of their purpose and mission. I found a community that was passionate, friendly and great fun covering the globe and looking at every aspect of the vehicles, the company and the mission. They have been a great companion over the years and have given more than they take. I am grateful for this.

When the Model 3 was announced to the world I had hope! Hope of being able to afford the car of my dreams and hope they were not out of reach in Australia. Dreams of owning a Tesla out of reach for Australian’s?

Tesla has worked the last 10 years to deliver the car to the masses. The promise was a car that would be affordable so that the average mum and dad could afford it. This has fed my passion and desire to own the Tesla model 3 ever since the announcement.

However, my glee at an affordable car was short lived when the prices were announced for the Model 3 in Australia. The chance of owning a Tesla for the average family is becoming more and more out of reach letting many people’s dreams of owning a Tesla in Australia become further out of reach. 

I trust Elon Musk’s vision for Tesla and he has shown that he and Tesla are open to price changes as demonstrated by the changes to the connectivity fee. A business needs to earn money to help grow the business and the vision is to build gigafactory’s on every continent which should assist with the reduction of costs and flow on to price as we have seen in China.

So……. are my dreams of owning a Tesla in Australia truly out of reach?There doesn’t seem to be a clear answer but there are possible solutions.

Currently we as a global community are finding our lives turned upside down, and the last thing anyone would expect a reduction in prices occurring anytime soon. One might see prices rise due to a downturn in production out of Fremont due to its closure whilst isolating.

However, where one door closes another opens and in Australia and New Zealand right now there is opportunity for Tesla to thrive. Airlines are grounded and people are starting to emerge from isolation and will want to travel. Now is the time to drop the price and let people experience the Tesla life. Take this opportunity to make prices affordable, allow leasing, bring Made in China Model 3’s into the country and help to drive opportunities to bring the price down. 

Are dreams of owning a Tesla out of reach for Australian’s? No if the above opportunities were implemented. If they were it would let dreams become reality and watch the sustainable future appear before our eyes.

Dave. 

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