Looking back on the past decade it is easy to say that Tesla has led the way with the invigoration of the Electric Car industry. With their lineup of vehicles currently in production and the possibilities this decade will bring puts Tesla in the driver’s seat for 2020.
The plan that Elon originally conceived
- Build a sports car
- Use the money to build an affordable car
- Use that money to build an even more affordable car
- While doing the above, also provide zero emission electric power generations options.
This plan was in itself simple to say but for Tesla over the last 10 years has proven that to perform as a car company is difficult and challenging. But as has been said many times Tesla is not just a car company it is a tech company and is and has been behaving like that since the start. What this has allowed them to do is shake up an industry that has needed an injection of life and innovation.
The introduction of the all-electric car by Tesla all those years ago was ahead of its time for sure but I wonder if Elon and the tesla team knew then that it would be so profound 10 years later.
When the Roadster was released it was unique, inspirational and hinted at what tesla could achieve when given the right tools. This car again led to greater things when the Tesla released the Model S and then the Model X. These cars according to the original master plan where parts of steps 2. They achieved with the introduction of the Model 3, step 3. Whilst they were creating these award-winning vehicles Tesla was also building large Gigafactory’s, innovating and deploying energy generation and storage capability to many areas around the globe.
Those that believe the last 10 years that has seen Tesla go from a small car company to a global phenomenon was just a fluke and is not possible to continue their run of great success may find that the next decade gives them many reasons to pause.
Now as we head into the 2020’s it is important to make some predictions about what they may look like for tesla and electric vehicles. Tesla has a number of projects that 2020 and beyond will show that they are well advanced in the next couple of years. The introduction of the Model Y, Cybertruck, New Roadster and the Semi are just the start of the potential for Tesla over the next couple of years.
Having watched Tesla for a number of years I have a few ideas of what I think they may do over the coming years
Remembering that the mission statement of tesla is to increase the proliferation of electric vehicles I believe their biggest objective for this decade is to continue to build new Gigafactory’s like the one in china in other areas of the globe that will increase sales and electric vehicle uptake. Tesla has already proven they can do this in a timeframe unheard of before so this should occur in the next couple of years.
When the new vehicles are released, they will continue to drive sales and proliferation however deliveries are essential to improve the process. Knowing that Tesla is an innovation company I believe they will find a way to have cars delivered to the home instead of picking up at the Delivery Centre as a first choice rather than an exception. This will allow for less over heads and more deliveries in decentralized areas.
Tesla has shown it can respond to different vehicle categories and I believe this will continue to occur. First, they disrupted the sedan luxury market. They then upset the Average driver market. Soon they will disrupt the SUV market followed quickly by the supercar market. They have the potential with the SEMI to disrupt the trucking industry and they might have the same effect with the Cyber truck.
Autopilot and Full Self driving
Elon has been quoted many times that we should be afraid of artificial intelligence (AI) and yet he runs one of the companies that is using machine learning and A.I. to build an essential element to the Tesla fleet with Full self-driving. I believe that Full self-driving will be one of the defining factors that will put Tesla ahead of the rest of the field. It will also have implications in how AI is used within all devices moving forward. They will set the tone for what is required.
These predictions and ideas are not necessarily new and have been discussed in some way in the past. I believe that this is the decade where Tesla really doubles down on their ideas and will exit the decade with amazing new vehicles and software that is without equal.