Someone once said if you are not pushing the status quo you are not innovating.

Innovation can come in many different variations and in the case of the Cybertruck there is no rival.

Yes it is different. Yes it is polarising and Yes it is on the cutting edge of what most people consider Strange and unusual , but…………..while it has unique styling it more than makes up for it in what it offers the buyer.

A large cabin with 6 seats, up to 3 motors and a distance of over 800kms (500+mi) and that is just to start. Large lighting systems for good visuals out in deserts, forests or driving at night, A large tray (Vault) with hidden storage, tied down adaptibility, ability to charge and use different powered tools and vehicles and a tray that folds down with a hidden ramp.

I am not a truck guy but I am sure there is not many trucks that can say they have that many features.

One of the most astounding features of the Cybertruck is the body work. A big shift away from how standard trucks are built and a homage back to John Delorian with a stainless steel body that is like an exoskeleton. This design has many benefits both in manufacturing and maintenance. An unusual selection for an exterior but a solid choice in more than one way.

Having spent many hours watching review after review of the Cybertruck and hearing all the opinions of people who saw or rode in it, I have come to a couple of conclusions.

This is not the truck for the masses. It will appeal to a number of people and it will grow on others. I am yet to decide what direction I am leaning as I need to see it up close and personal.

Like all cars that we buy it is usually with emotion. We buy with a passion for the thing of our desires that fits our budget. And if our budget is not an issue then we buy what we love.

I beleive Tesla has delivered a formidable vehicle with amazing specifications that will without equal be able to take on anything that the best gas trucks in the world could do and do it even better. And this should be the story that we are all talking about.

Congratulations Tesla for being brave, for challenging the Status Quo and for offering a Truck that will blow your mind.


Here’s to the crazy ones…….

I recently wrote about visionaries highlighting how their influence has given the world amazing innovations and ideas that have moved the world forward. 

Their influence changed trends, grew new ideas and inspired imagination. 

One of these visionaries was none other than Walt Disney. The true visionary of fun and imagination. He had an idea that he wanted to grow, to be more than its parts and bring joy and fun to those around the world. 

Imagination was at the heart of that passion and drive to be at the edge of the amazing. In todays world we as a society crave the visionaries that embody similar if not the same behaviours. 

Why then is it so hard to find great visionaries around us?

All you have to do is look, focus and believe in the ideas of the crazy ones. Steve Jobs said it best when he penned the Crazy Ones ad all those many years ago. 

The crazy ones are the ones that believe their idea will not fail, will be the best it can be and more, will promote the idea even when the world doubts it. 

In the electric car world, we have Elon Musk. His vision for what the electric car should be and what it could do has delivered some of the most amazing innovative and special cars in the world. 

Tomorrow we will see another example of his vision. The Cybertruck, an idea that Elon himself mentioned seven and half years ago will be unveiled. 

Innovation, excitement, Passion, desire, amazement and wonder, these are all in great volume right now in the world of electric cars. 

I am a passionate advocate of electric cars and know that no matter the style, no matter the form factor and no matter the look , it will once again be the delivery of a visionary. A visionary who like Walt Disney wants nothing more than to help the world feel fun and excitement about their lives and to show what is possible if you put your mind to anything and become that which we all should aspire to be…………………………………………… a Crazy one. 



Side Lines 05 – Improve Uptake

During the week I came across many articles which all talk about the need to move towards low emissions/no emissions vehicles as a way to reduce our carbon footprint across the globe.

So far , we as a global community have made small inroads which are fantastic, but nothing compared to the change that is required. Whilst reading some of the se articles a thought occurred to me.

One electric car per house by the end of year XXXX.

You see I am not a politician, I am not trying to sell an idea, I am just trying to find a way that could help this beautiful planet to survive. We have to make sure that we look after this planet and not cause problems with its delicate ecosystem that could be detrimental to us all.

Governments could introduce policies that improve the ability to get at least one electric car per household by a certain year in the near future. By assisting with reducing registration fees, taxes and improving infrastructure and much more. The outcomes could be profound in a short amount of time.

This type of approach would allow those who like petrol cars to have the ability to transition slowly to the idea of electric. It would also allow the fuel companies to transition slower than expected with policies for them to reach as well.

At the end of the day we have to start thinking bigger than ourselves.

After all we are sitting on a blue rock in the middle of a very black ocean with no where else to go.



Australian Super Charging

It has come to my attention in recent years that Australia is being left behind with Tesla superchargers.

Let me explain

If we were to compare the number of active super chargers in America compared with the Active superchargers in Australia they outnumber almost 1000 to 1.

Now I’m not one for exaggerating but have a look.

Image courtesy of

There have been a limited number of superchargers in this country. Event though there is a number of superchargers planned to be deployed, very little has been done to fix this issue.

Now don’t get me wrong, I am sure this is how America started as well. But Australia has a very different environment to America and great distance makes it even more difficult.

Australian large cities are located on the coast line and very little large cities are viable in the middle of Australia. This means that there is 1000’s of kilometres between the cities and great distances to drive.

Superchargers for Tesla’s have not really been able to supplement this great distance. But whilst that is important there is much more than can be done for cities within cities. You see as an example Brisbane is growing at a rate of 1000 people a week coming to live. This number is an opportunity to grow the idea that going electric is better for them and their families and the many kilometres they are to travel.

To assist this around town commute it is important to build an infrastructure that supports the introduction of the Model 3 and soon the model Y. Brisbane city is almost in land space the same size as London. A large multicultural amazing city that supports families to live their daily lives.

Tesla an amazing company that has driven the uptake of electric vehicles has 1 super charger. That’s right 1!!!!. Let that sit for a minute until you realise that Tesla is really the only electric car company working to develop a global Super charger network and grow the idea that electric cars are the next evolution.

I would like to see super chargers start to appear in outer suburbs and not one in the most heavily populated corner of the city that most people do not travel to in their daily lives as it is on the other side of the city.

If Tesla are truly to make some impact in the Australian Market they need to provide the infrastructure, as they have in America, to support the roll out of these amazing vehicles.