When you think of an influencer, we all think of Youtubers, Podcasters, Instagrammers, facebookers and of course the snap chatters. The use of Influencers has long been utilised to market products to the world. Yet in the age of advertising there is one that stands alone.
A company that is so new that it does not even have a marketing division. It relies on the product it makes to stand tall, speak volumes and silently pronounce its self to the masses.
To date this has been true enough. The product has been good enough, if even better than expected. Many have fallen under the trance of the sheer power and styling that the product delivers. To this day it continues to be a game changer, yet all that time there has been a voice growing louder in the dark that keeps saying the opposite of what the product stand for.
I know by now you as the reader are saying, of course! who wouldn’t know this. For those of us who love this community, the people who get it, who cherish every moment with the product and what it delivers, we are sold. But there are many in the world that may not truly understand what it means, what it can do and who to believe.
The product I talk of is Tesla.
This week I saw something that made me believe that Tesla has an opportunity to do something different. Something that flies in the face of traditional adverting. Something that Australians used to be most proud of. “The genuine bloke”.
This week on a news story from the United States a car enthusiast and well-known celebrity spoke with passion regarding the car industry. When asked about electric cars his answer was one of humbled enthusiasm and delight. Not flashy, just plain simple language.
Jay leno is renowned as a car guy who loves all cars. Both gas and electric alike. He owns electric cars from 100 years ago as much as he owns gas cars from the same era. Jay leno upholds all that is good about the car industry and shows the fun that can be had.
Tesla has an opportunity to embrace the same philosophy and even ask Jay Leno to be their ambassador. To be the person that talks about the evolution of the car industry whilst also exhibiting the cars of old.
We need a different approach when bringing a new perspective on the same idea. The same methods will not hold ground as the naysayers have worked out how to get around the current format. It’s time to bring the voice of positivity, of change, of simple ideals that resonate with the average, everyday person but also with the people who would shout down upon a good idea. It’s time to introduce a new idea.
“The Genuine Bloke”